The Cottonwood Institute recently established a partnership with GoodSearch.com and now you can help raise money for the Cottonwood Institute by searching the Internet! You may have heard about this website through friends, the NY Times, Oprah Magazine, or CNN. If you use this website, which is powered by Yahoo, every time you search the… Read more »
The good feeling you get when you donate to your favorite charity could be your brain patting you on the back. A team of psychologists and economists from the University of Oregon has found that donating to charity activates a part of the brain associated with pleasure. The study, published in the journal Science, represents… Read more »
Representing the Cottonwood Institute, I just came back from attending Community Ventures 2006, a professional development conference supported by The Community Foundation Serving Boulder County. During a session called Profit or Non-Profit: The Same Business Protocols Prevail, with Ira Nottonson and Joseph and Kathleen Contrino, a question was raised about competition in the non-profit sector…. Read more »
For those non-profiteers out there looking to harness technology to spread the word about their organization, I would highly recommend playing around with Google AdWords. The Cottonwood Institute has been test driving the program since early January 2006 and I have to say that we have been pleasantly pleased. To check out how it works,… Read more »
In November 2005, the Cottonwood Institute implemented a program to diversify our revenue stream called Affiliate Marketing. Affiliate marketing has been popular in the for-profit sector, but is it appropriate for your non-profit? Affiliate marketing is a tactic used by merchants to drive traffic to their online businesses. To explain how this all works, we… Read more »
