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Is Affiliate Marketing Appropriate for your Non-Profit?

In November 2005, the Cottonwood Institute implemented a program to diversify our revenue stream called Affiliate Marketing. Affiliate marketing has been popular in the for-profit sector, but is it appropriate for your non-profit? Affiliate marketing is a tactic used by merchants to drive traffic to their online businesses. To explain how this all works, we… Read more »

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Web Discussion Question for February 3, 2006

This week we discussed the concept of Sustainability and learned that sustainability has to deal with the balance of meeting the needs of human society (economic and social needs) without destroying the environment and natural resources needed to sustain life. We also learned about the Tipping Point and how epidemics and fashion trends, like the… Read more »

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Quote for February 3, 2006

"Watch your thoughts; they become your words. Watch your words; they become your actions. Watch your actions; they become your habits. Watch your habits; they become your character. Watch your character for it will become your destiny." – Frank Outlaw

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Quote for February 2, 2006

“Without enough wilderness America will change. Democracy, with its myriad personalities and increasing sophistication, must be fibered and vitalized by the regular contact with outdoor growths – animals, trees, sun warmth, and free skies – or it will dwindle and pale.” – Walt Whitman

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Quote for January 31, 2006

"It is our collective and individual responsibility to protect and nurture the global family, to support its weaker members and to preserve and tend to the environment in which we all live." – Dalai Lama

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Women of the Storm

I started a non-profit organization about a year ago called the Cottonwood Institute, whose mission is to teach students how to change the world through an exciting blend of adventure and service. I have dedicated my life to inspiring the youth of America and I continually hear my mom say, "where did he come from?"… Read more »

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Quote for January 30, 2006

“The longer I live the more I realize the impact of attitude on life. Attitude, to me, is more than the past, than education, than money, than circumstances, than failures, than success, than what other people think or say or do. It is more important than appearance, giftedness, or skill. It will make or break… Read more »